CURRICULUM VITAE

MAX PAGELS

contact@maxpagels.com
30/4/2026 onwards
Open for opportunities
Present
Head of Technology
Marimekko
Head of Technology
Thoughtworks Finland
Head of Technology
Fourkind
Machine Learning Partner
Fourkind
Data Science Specialist
SC5 / Nordcloud
Senior Developer
SC5

I specialise in incremental & online maching learning, linear optimisation, signals analysis and backend architectures. I've worked for small startups, mid-size businesses, and Fortune 500 enterprises.

Education

MSc, Computer Science, University of Helsinki; major in software systems, extended minor in mathematics and statistics. Natively trilingual (Swedish, Finnish, English).

Military service

Finnish Defence Forces reservist.

Past clients

Veikkaus, Elisa, Sanoma Media, Wayfair, Hennes & Mauritz

Talks

Aalto University, Aalto Pro, Node School Helsinki, Junction Helsinki, Alma Talent, Helsinki Reinforcement Learning

Projects

Formative - Quantitative reasoning made simple

Formative

Quantitative reasoning made simple (but not easy).

Select Papers

Improving the Delivery Cycle: A Multiple-Case Study of the Toolchains in Finnish Software Intensive Enterprises, IST, 2016

The Highways and Country Roads to Continuous Deployment, IEEE Software, 2015

A Behavior Marker tool for measurement of the Non-Technical Skills of Software Professionals: An Empirical Investigation, SEKE, 2015

Examining the Structure of Lean and Agile Values Among Software Developers, XP, 2014

Summary

Primary domain: online (incremental) machine learning systems -- algorithms that update model parameters per-observation in O(1) amortised time rather than requiring full batch retraining. Applied focus on contextual bandits, off-policy evaluation (IPS, DR, doubly-robust estimators), and reward estimation under partial feedback. Experience in causal estimation and author of Formative, a causal estimation library. Authored the Vowpal Wabbit off-policy evaluation tutorial in the official documentation.

Secondary domains: linear and mixed-integer optimisation (LP/MIP formulations for scheduling, routing and resource allocation), time-series and signals analysis (spectral methods, online anomaly detection), and distributed backend architectures for real-time inference (streaming ingestion, feature stores, sub-millisecond serving layers).

Public talks on contextual bandits, bandit algorithms, and cloud-native ML at Aalto University, Junction Helsinki and Helsinki Reinforcement Learning meetup.