Fast Company's interview with Uniqlo's Tadashi Yanai

“Too often, we have tended to fall into a trap of creating plain hamburgers.” Yanai zeroes in on a lumpen gray sweatsuit, a 1,490-yen ($20) example of what to wear if you want to void all attractiveness on your person. “This,” he says almost triumphantly, “is a plain hamburger. It’s got nothing. You see no trace of a design commitment. We are probably selling it because it sold well last year.” He pauses, and then looks at me. “Would you wear it?”

The fact that I love Uniqlo apparel is not exactly a secret. (via

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