Monthly Archives: July 2013

July 28, 2013
July 22, 2013

I just got a fantastic idea for a new iPhone app. I can’t wait to dive into Xcode soon.

July 19, 2013

Rjukan installs mirrors to get winter sunlight

Thanks to newly installed mirrors, however, Rjukan will receive sunlight this winter for the first time in the town’s more than 100-year history.

Some images can be found here (the text is in Norwegian).

Following my previous post, I started thinking: is there really any way to measure ROI on social media engagement? I can’t think of anything offhand, unless you are selling a product or service only on social networks. That, or by offering a discount or other incentive only to those who came to you via a social network.

Those are measurable things. Measuring if and how exposure and engagement in social media benefits a company long-term is a lot more complicated.

Does social media have a return on investment?

“Today the equation to measure that doesn’t exist,” says Doug Clark, Audi of America’s general manager for social media and customer engagement. Audi has a full-time team monitoring its presence on social-media sites, it’s constantly posting new content, and it has even held special events for the most devoted members of the online Audisphere … Clark concedes that, so far, he doesn’t have any numbers to prove that all this engagement has resulted in, you know, selling more cars.

As pointed out, I suspect most companies don’t really care about the ROI—just the visibility.

July 18, 2013

High-altitude dining in London

Thanks to London’s rising skyline, high-altitude dining is the city’s latest trend. In the last few months three new restaurants – Oblix, Aqua Shard and Hutong – have opened in The Shard, the 72-storey skyscraper near London Bridge, providing impressive new ways to experience sky-high dining.