I just got a fantastic idea for a new iPhone app. I can’t wait to dive into Xcode soon.
Thanks to newly installed mirrors, however, Rjukan will receive sunlight this winter for the first time in the town’s more than 100-year history.
Some images can be found here (the text is in Norwegian).
Following my previous post, I started thinking: is there really any way to measure ROI on social media engagement? I can’t think of anything offhand, unless you are selling a product or service only on social networks. That, or by offering a discount or other incentive only to those who came to you via a social network.
Those are measurable things. Measuring if and how exposure and engagement in social media benefits a company long-term is a lot more complicated.
“Today the equation to measure that doesn’t exist,” says Doug Clark, Audi of America’s general manager for social media and customer engagement. Audi has a full-time team monitoring its presence on social-media sites, it’s constantly posting new content, and it has even held special events for the most devoted members of the online Audisphere … Clark concedes that, so far, he doesn’t have any numbers to prove that all this engagement has resulted in, you know, selling more cars.
As pointed out, I suspect most companies don’t really care about the ROI—just the visibility.
Thanks to London’s rising skyline, high-altitude dining is the city’s latest trend. In the last few months three new restaurants – Oblix, Aqua Shard and Hutong – have opened in The Shard, the 72-storey skyscraper near London Bridge, providing impressive new ways to experience sky-high dining.