Nintendo’s Big Plan Is a Third Platform, Focusing on Health

At a briefing for investors and the media held on Thursday morning, Nintendo’s CEO Satoru Iwata outlined the company’s plan to create a third platform to sit alongside its Wii U and Nintendo 3DS game machines.

But, said Iwata, the aim is to create a platform that’s not a videogame machine first and foremost, but one that’s entirely focused around these “quality of life” apps. Thus, he hopes to sail the company into another “blue ocean” — an untapped market of consumers who’d never buy a videogame console, but who would buy a product focused around health instead of hijinks.

Trust Nintendo to announce something that no one thought they would announce. I was just about as wrong as one can be.