Why you probably won't understand the web of the future

The giants of the connected world are finally waking up to one of the biggest obstacles in their stated missions of connecting billions more people to the internet: The language barrier.

An exceptional piece. I’ll highlight the following (something I had no idea about):

Another example is color. In the West, red is associated with danger or bad news, while in China it means good news. Any company serious about serving a global audience needs to take such subtle cues into account.