Much as startups “mature” by finally figuring out where their revenue will come from, they can cleverly use the power of programming languages to manipulate their organizational psychology. Programming–language designer Guido van Rossum, who spent seven years at Google and now works at Dropbox, says that once a software company gets to be a certain size, the only way to stave off chaos is to use a language that requires more from the programmer up front. “It feels like it’s slowing you down, because you have to say everything three times,” van Rossum says. That is why many startups wait as long as they can before making the switch.
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