Keurig says it was wrong to force users to buy single-serving pods

Last year, Keurig drew the ire of the Internet by incorporating a scheme similar to the Digital Rights Management (DRM) you see on e-books and video games into its Keurig 2.0 coffee maker. The next-generation machine forced users to brew with Keurig-approved coffee pods exclusively, using a digital scanner that looks for an ink marker on authorized K-cups. The company also discontinued its “My K-Cup” reusable pod, which meant that customers could no longer use their own coffee in a Keurig.

Good to see them finally acknowledge what a shitty idea this was.