It’s easy for sites with rich content to run into performance issues on mobile devices. If you’ve ever browsed a content site that has a heavy footprint on desktop, chances are, the site wasn’t the fastest you’ve ever visited when you viewed it on your phone or tablet.
Google’s Accelerated Mobile Pages (AMP) project aims to solve these issues and make the user’s browsing experience “instant”, especially on resource-constrained mobile devices. The AMP project relies on existing standards and current technologies, so how exactly does it accomplish better performance? Largely by restricting what developers are able to incorporate into their sites.
This is a really good initiative.