… Next, look out for certain trigger words, which, if your brand consultant proposes them, mean he or she is unworthy. Innovation is a product-orientated word and worthless as a result. For every customer who tells you they bought your brand because it was the most “innovative one” I will give you a thousand quid. Remember as well that thousands of brands, badly advised by an army of shit consultants, have already claimed innovation as their own differentiating value, so the only way to be innovative is not to use the word. Words like “lifestyle” and “aspirational” mean absolutely fuck-all too and should tell you volumes about your consultant’s abilities to guide your brand. And if anyone from your consulting firm even starts to utter the dreaded words ‘integrity’ or ‘trusted partner’ stand up and run for the nearest exit.
Written provocatively, but absolutely on point.
The inside story of how Lionhead rose and fell is difficult but also important. Those who worked there describe a studio high on the fumes of furious creativity, a place where mind-numbing failure would often accompany agenda-setting success. They describe a fiercely British culture that benefited – and suffered – from an American overlord hell bent on winning the console war. And they describe a studio created in the image of a man who inspires as much as he frustrates. It’s a complicated story. But it’s one worth telling.
The entire article is fantastic. Personally, I’m still sad that we will never see a new Fable.
Over the last 13 months, at least three top-tier corporate clients have walked away, including Coca-Cola, American Express, and Nasdaq, according to internal documents. Palantir mines data to help companies make more money, but clients have balked at its high prices that can exceed $1 million per month, expressed doubts that its software can produce valuable insights over time, and even experienced difficult working relationships with Palantir’s young engineers. Palantir insiders have bemoaned the “low-vision” clients who decide to take their business elsewhere.
A bit off topic, but I’m becoming increasingly impressed with BuzzFeed’s journalistic output.