I recommended the excellent piece by Mother Jones on private prisons a while back. It’s a true shame that, nowadays, undertaking such journalistic endeavours isn’t sustainable.
And we had to take considerable financial risk. Conservatively, counting just the biggest chunks of staff time that went into it, the prison story cost roughly $350,000. The banner ads that appeared on the article brought in $5,000, give or take. Had we been really in your face with ads, we could have doubled or tripled that figure—but it would have been a pain for you, and still only a drop in the bucket for us.