Tag Archives: ea

February 13, 2014

Plants vs Zombies drops in-app fee

The company behind the popular Plants vs Zombies mobile game has said that the introduction of a charge for a previously free item was just a “test”.

PvZ isn’t what interests me about this article. It’s the concept of in-app purchases in general.

Mobile analyst at IHS Insight Jack Kent said that users can be reluctant to pay upfront for a game if they don’t know what they are paying for so in-app charges become more important.

“For smartphone and tablet developers in-app purchases are the dominant business model, 80% of revenue is made this way,” he said.

There are several ways of offering in-app purchases without pissing people off. The fact that people can be reluctant to pay upfront for a game can be remedied by offering a trial for free and an in-app purchase that unlocks the full game. It’s a single transaction, but it seems to work quite well on Xbox Live Arcade. In essence, offer people a demo if up-front charges are intimidating. Just don’t milk them for all they are worth.

April 12, 2010
February 28, 2010

Week in games, 22.02.2010-28.02.2010

Mass Effect 2

I am growing more fond of it each day. I’ve completed the main story, and am now searching for the remaining few N7 quests. The Mass Effect 2 site is promising some complimentary content in late march, so I’ll still be playing this for some time.

I’m more paragon than renegade.

February 9, 2010
December 14, 2009
December 9, 2009

I couldn't have said it better myself

EA’s John Riccitiello:

I believe in the artistry of the people who build [the games industry.] I profoundly believe that. And when you steal from us, you steal from them.