Tag Archives: fastcompany

July 19, 2013

Does social media have a return on investment?

“Today the equation to measure that doesn’t exist,” says Doug Clark, Audi of America’s general manager for social media and customer engagement. Audi has a full-time team monitoring its presence on social-media sites, it’s constantly posting new content, and it has even held special events for the most devoted members of the online Audisphere … Clark concedes that, so far, he doesn’t have any numbers to prove that all this engagement has resulted in, you know, selling more cars.

As pointed out, I suspect most companies don’t really care about the ROI—just the visibility.

June 27, 2012

Fast Company's interview with Uniqlo's Tadashi Yanai

“Too often, we have tended to fall into a trap of creating plain hamburgers.” Yanai zeroes in on a lumpen gray sweatsuit, a 1,490-yen ($20) example of what to wear if you want to void all attractiveness on your person. “This,” he says almost triumphantly, “is a plain hamburger. It’s got nothing. You see no trace of a design commitment. We are probably selling it because it sold well last year.” He pauses, and then looks at me. “Would you wear it?”

The fact that I love Uniqlo apparel is not exactly a secret. (via kottke.org)