He is, to say the least, an unconventional choice for the role. Cerny himself calls the arrangement “beyond unusual” and “crazy.” It’s not just that he’s a software guy running a hardware project. He’s an American who makes his home in Los Angeles, 5,500 miles from Sony’s Tokyo headquarters and the all-Japanese engineering team charged with putting the new console together. But Sony needed someone who could serve as a voice for the game makers and game players of the world. It needed someone who could bring a more egalitarian ethos to the development of the new PlayStation. It needed someone who could right the wrongs of the PS3. And Cerny offered all those things.

A great read.