Tag Archives: orbitz

June 27, 2012

On Orbitz, Mac Users Steered to Pricier Hotels

Orbitz Worldwide Inc. has found that people who use Apple Inc.’s Mac computers spend as much as 30% more a night on hotels, so the online travel agency is starting to show them different, and sometimes costlier, travel options than Windows visitors see.

A perfect example of how companies can use people’s surfing habits.