The most notable design point is how the device is split into two halves, with a back cover (available in several different colors) that can contain its own hardware components and communicate information from those components. The main half of the device, meanwhile, contains the display and processor.

This is where Jolla reckons its core innovation lies, with the opportunity to augment initial hardware in the future, as well as to allow personalization and other features at the software level. We quizzed Marc over what this might mean, and asked if things like wireless charging, high-capacity batteries, game controls and even a high-powered flash peripheral might be possible — to which Dillon replied that all those ideas were possible, and that the only limit was “your imagination.”

A novel concept.